Why I love Snowshoe in summer

Snowshoe sunrise at 6:27am on Sunday, August 23.

Snowshoe sunrise at 6:27am on Sunday, August 23.

For starters, it’s usually about 20 degrees below the temperature at my home in Charlottesville, which itself is a pretty fine place. But when you’ve got the choice of 90 degrees and 70 degrees, Snowshoe wins. And up on the mountaintop, I have yet to encounter a mosquito, something that’s part of everyday life back in Charlottesville. I kept the windows in our condo open all weekend– without screens!

And there are really amazing sights up here. My favorite is sunrise. I came up here last weekend, and the view that greeted me on Saturday was pretty special, and so was the view I ended up photographing on Sunday.

Downhill mountain-biking is pricy but fun.

Downhill mountain-biking is pricy but fun.

The previous night, the folks at Snowshoe tried to keep things festive by hauling out a Eurobungy and Orbitron into the main Village plaza— along with popcorn, snowcones, and a free after-dark outdoor movie. Although the two 12-year-old boys weren’t willing to watch the movie– even though it was Inkheart, a tale of a 12-year-old girl— they had plenty of fun up here.

They were particularly thrilled by their mountain bike lesson earlier Saturday with a guy named Trevon. And we all appreciated that the Mountain Adventure Center, i.e. the bike shop, let us rent full-size bikes and pads for the low kid price of $35 each.

Mountain-biking is one of Snowshoe’s signature thrills, but the cost can be tough for families. If you pay full price for everything— bike, lesson, lift ticket– you’re talking about nearly $200 for a day of fun. One wallet-easing thing they offer is an exemption from buying a lift ticket for the duration of your lesson. But I wouldn’t have known that if someone hadn’t told me. And wouldn’t you know it, I can’t check to see if that’s yet been mentioned online because the day I’m writing this, Snowshoe’s downhill mountain-biking website is down for repairs.

The Village was pretty quiet, but at least they were tryin'.

The Village was pretty quiet, but at least they were tryin'.

One big shocker for me last weekend was how empty the place was. I peered up at the condos in the Village— Rimfire, Allegheny Springs, Highland House, Expedition Station, and the Seneca— and I swear it looked like fewer than 10 percent of the rooms were occupied. Attendance at the three open restaurants in the Village was pretty sparse, and I never saw anyone actually use the two thrill machines set up in the plaza. But, hey, more fun for us.

I’m back again this weekend. Maybe the big butterfly festival and symphony events will boost tourism up here. And the governor is supposed to be here!

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Intrawest sells two French resorts

Arcs 1950 demonstrated Intrawest Alpine style.

Arcs 1950 demonstrated Intrawest Alpine style.

Snowshoe’s corporate owner Intrawest has announced the pending sale of two resorts in the Haute-Savoie region of the French Alps. A French resort operator called Pierre et Vacances will buy the lodging and commercial operations at Intrawest’s Arc 1950 Resort (part of Les Arcs) and Flaine Montsoleil (part of Flaine). In both places, Intrawest had recently clustered low-rise Alpine-inspired buildings instead of the monster-sized concrete behemoths that typify many French resorts originally developed in the 1950s and ’60s. Intrawest’s own parent, Fortress Investment Group— which acquired Intrawest in a leveraged deal at the height of the real estate bubble in 2006 for $2.8 billion— has run into continuing losses, and Intrawest CEO Bill Jensen had recently warned of asset sales amid a languishing ski industry.

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Snowshoe hosted high forest confab

snow-natureconservancylogoA two-day seminar on the ecology of high-mountain forests recently took place at Snowshoe. What could be a more appropriate site for such an event? After all, Snowshoe is part of the natural habitat for such endangered species as the Cheat Mountain salamander and the West Virginia northern flying squirrel, both of which were cited during recent massive construction projects such as the creation of Sawmill Village and the new access road from Route 66.

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Post-Richardson, Vail mandates helmets for kids, employees

deathhelmetFollowing the ski-related death of actress Natasha Richardson, Vail Resorts has made helmets mandatory equipment for employees at all five of its resorts as well as for kids enrolled in classes there.

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Snowshoe clarifies its ‘wow’

These words were the footer on a recent email.

This was the footer on a recent Snowshoe employee email.

Snowshoe’s food and beverage department recently began offering venison chili while various employees suddenly began deploying such words such as “escape,” “wow,” and “recommended” into their emails. Meanwhile, the resort launched an internal ad campaign to remind Continue reading

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Intrawest boss predicts slow industry recovery

snow-jensenThe man who runs Snowshoe’s parent company– which he has already said is in survival mode– issued another dire statement about the ski business. It’s in for a long, slow recovery, perhaps two seasons, Intrawest CEO Bill Jensen told an annual ski conference in Whistler, home of the company’s largest resort. The prediction comes just three months after Jensen revealed that Intrawest will have to sell some of its resorts in order to survive. Around the same time, Intrawest called off a planned investment in a bottom-of-the-mountain gondola at its Steamboat resort in Colorado.

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March keeps WV ’08-09 season flat

snow-coleman-medThe Charleston newspaper reports on an overall flat ski season which actually escaped the West’s woes (as we suspected), and a thrice-a-week Orlando-to-Charleston flight that buoys the spirits of Joe Stevens, the WV industry spokesguy (who used to be the Snowshoe spokesguy.)

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Magic Mountain: How a ski area can sell itself

snow-magicmountainFaced with perennially thin snow cover and an annual operating loss that exceeded its total revenues in two of the last six years, Magic Mountain in southern Vermont hopes to go the way of Mad River Glen and sell itself to its die-hard fans.

It won’t be easy. Located near such crowd-pleasers as sunny Bromley and Intrawest-owned Stratton, Magic has been struggling in recent years with annual ski and tubing visits under 17,000. (Snowshoe, by contrast, always exceeds 400,000.)

Besides the nearby competition, Magic has Continue reading

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Yellowstone Club: How a ski resort can go wrong

snowshoe-yellowstone-nytAlthough it’s most of a contintent away, the Yellowstone Club bankruptcy may hold an instructive lesson for Snowshoe, as the Club— according to people quoted in an in-depth June 14 New York Times story— was a successful enterprise until its founder decided to pile on $375 million in debt to take the concept worldwide. Snowshoe, meanwhile, has experienced tremendous growth in the decade and a half that it’s been owned by real estate-centric Intrawest, but in recent years, Intrawest has faltered as real estate values have fallen. Now that Intrawest’s parent company, Fortress Investment Group has been struggling under its own debt-induced troubles, there’s been talk that Intrawest will be broken up. The good news for Snowshoe, if that happens, is that a new owner, hopefully less burdened by debt, will be able to invest in resort operations instead of debt payments.

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Former workers found dead in Michigan

snowshoe overdose coupleFormer Snowshoe-area wintertime workers Blake Slentz, 26, and Bridgette Powers, 25, were found dead last month on Mackinac Island, Michigan, the victims of an apparent accidental drug overdose, according to a medical examiner’s report described in the Grand Rapids Press.

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