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Snowshoe clarifies its ‘wow’

Snowshoe clarifies its ‘wow’

Snowshoe’s food and beverage department recently began offering venison chili while various employees suddenly began deploying such words such as “escape,” “wow,” and “recommended” into their emails. Meanwhile, the resort launched an internal ad campaign to remind

Snowshoe wins $159K in state ad money

Snowshoe wins $159K in state ad money

Snowshoe’s big summer ad campaign has won a boatload of money as part of West Virginia’s ongoing plan to match private marketing spending with state money. The latest cash salvo pairs about $163K in state cash with $163K in Snowshoe’s own ad dollars to spread the word about the fun of a “mountain summer.” Also [...]

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