Intrawest boss predicts slow industry recovery

snow-jensenThe man who runs Snowshoe’s parent company– which he has already said is in survival mode– issued another dire statement about the ski business. It’s in for a long, slow recovery, perhaps two seasons, Intrawest CEO Bill Jensen told an annual ski conference in Whistler, home of the company’s largest resort. The prediction comes just three months after Jensen revealed that Intrawest will have to sell some of its resorts in order to survive. Around the same time, Intrawest called off a planned investment in a bottom-of-the-mountain gondola at its Steamboat resort in Colorado.

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