Snowshoe’s big summer ad campaign has won a boatload of money as part of West Virginia’s ongoing plan to match private marketing spending with state money. The latest cash salvo pairs about $163K in state cash with $163K in Snowshoe’s own ad dollars to spread the word about the fun of a “mountain summer.” Also raking in some money this time was the nearby excursion train service, the Durbin and Greenbrier Valley Railroad, which won about $59K.
Recent Snowshoe influxes of state advertising funds:
• June 2008 – $363K for Snowshoe’s winter 2008-09 campaign which included nods to the NRAO
• September 2008 – $14K for Snowshoe Properties Management
• December 2008 – nothing for the ‘Shoe but $33K for the WV Ski Areas Association and $99K to help the Pocahontas County Convention & Visitors Bureau encourage the arrival of more motorcoach tours.
